About Us

The Beginnings

Hello, my name is Mike, the founder of Freedom. It all began when Google was still in nappies, the internet was reserved for the likes of NASA and mobile phones were more brick-like than smart. The year 1996, my light-bulb moment came in the pub (or was it the shower) when planning my friends stag do, it was like herding cats. My mission was to make life easy for group organisers, travelling around the UK and Europe negotiating party deals. Now 20 years on, how lucky I am doing what I love with a team of 14 party gurus.

Meet the Team

We are an eclectic bunch (to put it mildly) one of those recipes that probably shouldn’t work but it does, as different as we all are we all share one thing, a passion for recreation, which leads us onto event organising.

Behind the scenes you’ll find a relaxed and informal office, if we're not talking with customers on the phone, chasing the hottest accommodation deals you’ll find us having a sing-song / bickering over the album on play, or engaging in 'aircon wars'.

Largely due to our fun and friendly company culture our staff retention rate is probably the highest in the industry, which is where our extensive product knowledge comes in. We get out there and 'have a go' and actually count so many of our suppliers as friends. We try before you buy.

What We Do

We organise real tailor made quality events with transparent pricing and super flexible terms.

"We won’t claim to be market leaders, we don’t need to be, we certainly don’t follow the crowd either. We simply march to the beat of our own drum with our customers’ needs setting the tempo. Which is exactly why we believe our customer service is unrivalled in our market" says Carol.

We understand just how precious time spent with friends is, and especially precious when that weekend happens to be one of the biggest and most memorable of their lives, it’s a big task. We have the knowledge, the experience and the passion to make sure this goes just how it should.

The Future

Over the years we have developed MyFreedom "a party organisers dream: invite your guests online, let them pay in instalments, manage your activities and download your tickets. The latest addition to this great tool is the ability to hide certain activities from the Special Person. We've always been an advocate of surprising the birthday girl (or stitching the stag up!)" says Kevin.

You can be guaranteed as we approach half a million customers, 250 activities and 50 locations that we will make planning your next event "effortless and tailor-made".

Time Line

1996 - Freedom was formed
1998 - Limited company status
2000 - Birthday and Christmas parties added
2003 - Plush new offices
2004 - Exclusivity with lastminute.com
2006 - Individual payment system launched
2008 - Over 100,000 customers
2010 - Exclusivity with Alton Towers / THORPE PARK
2013 - Top party planner on the Review Centre
2016 - 20th Birthday Bash




Party Ideas Made Easy


Clear, Simple Pricing

Tailor made, no hiddden extras and price guarantee


Book online for £50.00

Safe and Secure with just one £50.00 group deposit


Friends Pay us Direct

Your friends pay online with free instalments


Download Event App

MyFreedom making organising groups effortless


98% Recommend Us

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Freedom Ltd

Monday to Friday 8.30am - 5.30pm
Saturday (Mobile Service)

M25 Business Centre, 121 Brooker Road, Waltham Abbey, Essex, EN9 1JH

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