It has won over 85 awards for national and international tourism, outstanding architectural quality and engineering achievement. In fact, it has become the UK’s most popular paid for visitor attraction.
A remarkable feat of design and engineering, the London Eye gave London’s skyline a dramatic new addition and has been offering guests a new perspective on London ever since. Originally, it was intended as a temporary structure, able to be dismantled and transported to a new location, and had planning permission for just five years. But with millions boarding it every year, its popularity has prompted its lease to be extended. Today it is a permanent fixture on the London skyline and a beautiful symbol of modern London.
At 135m, Coca-Cola London Eye is the world’s largest cantilevered observation wheel. It was conceived and designed by Marks Barfield Architects and was launched in 2000.